July 8, 2011
Second phase of B.C.’s Intersection Safety Camera program goes live

ABBOTSFORD - Today, the provincial government, police and ICBC announced that the second phase of B.C.’s upgraded Intersection Safety Camera (ISC) program has gone live across the province. This includes a camera at Marshall Road and McCallum Road, which is one of three cameras located in Abbotsford.

Why this Matters:
• Over 40% of police-attended accidents occur at intersections.
• Accidents at intersections are often more serious because they involve high speed and right angle or t-bone crashes.
• Improving intersection safety prevents crashes, injuries and fatalities, ensuring families get home safe.

Quotes:
"A high percentage of crashes happen at major intersections, and the McCallum Road intersection is no different. This program will help us save lives and reduce injuries."
- Abbotsford South MLA John van Dongen

“We’ve seen too often the seriousness of intersection crashes. The expansion of this program will help us make roads safer by targeting those who run red-light lights and put others at risk.”
-Abbotsford Police Cst. Ian MacDonald

“We’re committed to making our roads safer. Every day on average, about 250 crashes occur at intersections in B.C., so we all need to use extra caution when approaching intersections. Set an example by making smart driving decisions – it can have a significant influence on others.”
-ICBC Road Safety Director Fiona Temple

Additional information:
• The upgraded program will see digital cameras placed at 140 of B.C.’s highest-risk intersections.
• The goal of the ISC program is to prevent crashes, injuries and fatalities, not to generate ticket- revenues.
• Sites were selected based on where cameras will be the most effective in reducing serious crashes, severe injuries and fatalities.
• Signs are prominently posted at the intersections to advise drivers that ISC cameras are in place.
• All traffic-fine revenue will continue to be distributed among B.C. municipalities to help them enhance their policing and community-based public programs, regardless of the number of cameras within their community or how many tickets they issue.
• With the second phase of cameras going live, half of the cameras under the upgraded ISC program are now operational. By the end of the year, all 140 ISCs will be live.
•  Visit www.icbc.com for more information about the Intersection Safety Camera program and to see a map of the 140 locations.

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